The main genre of the film itself is the superhero genre, which was chosen because it was an appealing concept which suited what all of us in our group would be interested in and would want to make, as well as the recent boost of the genre with popular films such as The Dark Knight, Watchmen, The Incredibles and Kick ass. The Dark Knight in particular has received universal acclaim, proving the genre is a successful one which would appeal to all age groups and almost all tastes. However, for our film opening we wanted to avoid what people would normally expect and instead opt for something new.
These examples of films open with exciting scenes that cut straight into the action, although by contrast, The Incredibles creates a fairly calm setting before cutting into its opening chase a minute into the film, the idea being to establish its main characters. We wanted to take a fairly similar approach by establishing our main character in a friendly environment at home going through a daily morning routine, although this is carried out across the two minutes of our film opening as we wanted to show our main character could be anyone. This creates interest instantly and entices the audience differently to what had been done before.